Custom House Brands partners with international beauty brands to enter and scale in India through structured regulatory, import and distribution execution.

Global Beauty. India Execution.

Explore Our Model 
WHO WE ARE

Custom House Brands is an India-focused beauty distribution and market entry platform. We act as Importer of Record and Distributor of Record for international brands entering India. From regulatory approval and compliance to retail placement and ongoing brand management, CHB operates as a long-term country partner.

$35B+

India Beauty & Personal Care Market (2024)

$65B+

Projected Market Size by 2033

10-12% CAGR

Sustained Category Growth
Meher Jadwani, Dearist
Lekha Vyas, Elvy Labs.
David De Nino
Cle Cosmetics, Lauren Jin
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OUR SERVICES

What We Do

We provide the operating infrastructure required for international beauty brands to enter and scale in India.

  • Business meeting with professionals discussing documents and charts in a modern office.

    Regulatory and compliance setup

  • Two women sitting at a table with paperwork, one writing in a notebook and the other pointing to a document.

    Importation and customs clearance

  • Interior view of a Sephora store inside a shopping mall with Christmas decorations, including small frosted trees and large Santa-themed ornaments, surrounded by shoppers.

    Importer of Record and Distributor of Record services

  • Laptop on a table displaying a dashboard with analytics and graphs about website or app usage.

    Channel strategy across retail and e-commerce

  • Multiple levels of a shopping mall with various stores, walkways, and escalators, featuring shoppers and mall signage.

    Retail placement and in-market brand management

Our Go-To-Market Strategy

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OUR PROCESS

Every India launch begins with disciplined market validation. We assess regulatory requirements, channel fit and commercial feasibility before capital is deployed.

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Identify consumer demand

01

Quantify accessible revenue

02

Assess market readiness

03

Map regulatory and execution risks

04

Define required investment

05

Establish realistic launch timelines

06

Our Network

CHB works with leading retail, distribution and ecosystem partners across India’s beauty landscape. Our network enables structured execution across channels and cities.

Black background with white text that reads 'Reliance' with a stylized flame icon above the letter 'i' and a white line beneath, followed by the word 'RETAIL' in smaller font.
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White text spelling 'rult' on a black background.
Vintage Shoppers Stop store sign with black background and stylized text
Black background with the word 'tira' written in white lowercase letters.
Sephora logo on a black background with gray text.
Black background with the words 'LOOKS SALON' in large white letters.
The logo of the television network 'Comedy Central' in white text on a black background.
Logo for AJIO.com with stylized text
Big Basket logo with the text 'A Tata Enterprise' below it.
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Colorful logo with the word "Zepeto" in stylized pink and red text.
The word 'purple' written in large, bold purple text.

Our Brands

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Black background with the white logo of DS Labs, featuring a square and the text 'DS LABS'.
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CONTACT

Let’s Build in India.

To explore regulatory, distribution or retail partnerships in India, contact us below.

Email: info@customhousebrands.co

Instagram: @customhousebrands

LinkedIn: Custom House Brands

CUSTOM HOUSE BRANDS logo

What We Do

Network

Process

Contact

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